October 5, Beijing time, according to foreign media reports, Twitter's official blog on Monday announced the company has officially launch the "Promotion Account" (Promoted Accounts) advertising service, and that the service will be integrated into the first Twitter among the three applications.
Twitter announced in April this year, has launched a pilot Promoted Tweets advertising platform. Business users can purchase specific keywords, users search for relevant information, the business of advertising will appear in the top of the search results page. In addition, Twitter plans to release user information flow among the relevant promotion.
Twitter said, "to promote Account" service aimed at business users, and according to specific algorithms, enabling business users to quickly find out what ordinary users are more interested in their own published information and then to the ordinary users to publish the ad information.
Twitter has also announced that advertising services will support third-party applications, the first application to support external HootSuite, in the near future the service will support more external applications. Twitter said that will work with the appropriate external application developers to share advertising revenue.
Attached: Twitter Monday introduced "to promote Account" Bowen full text
Launched in April this year Promoted Tweets advertising platform, has said it will be a large number of pilot activities. Since then, we added "to promote the trend" (Promoted Trends) and other products, and derive a lot of useful experience, and then invited in a wide range of users and advertisers in the corresponding test.
Today, our advertising has entered a new phase. We launched the promotion of account services, this new product will bring more value to Twitter users. In addition, we will first allow the partners to use Twitter accounts to promote services.
Promotion Account
Our account services to promote, in fact, Twitter "reminds you send information" part of the project. The project is intended to send a message to the user, so that they see not follow, but may be of interest to account. Account Services to promote the further expansion of the user's interest.
Account Services to promote the user's attention based on the list. If an advertiser to promote a master account, Twitter account of the algorithm to analyze the existing situation of the followers, and then determine these users may also be concerned about what other accounts. If a user focus a lot of accounts, but does not include advertisers account, Twitter will likely recommend an advertiser to their account. For example, a large number of users like the game the user is also concerned about the "@ xbox" account, if a user is also a game enthusiast, but not concerned about the "@ xbox" account, it is possible to Twitter users recommend "@ xbox" Account .
For now, when the user logs on Twitter, we will be in the right column shows the Twitter home page, "issued a reminder for you." Starting this week, users will likely see the promotion of account information. But if Twitter has no recommendation that the content, the user will not see the promotion of such account information.
Currently, only part of the business users involved in the promotion of the test account, so some users may be temporarily unable to see the relevant information. We hope that in future promotion of referring users to useful account.
Partners
We also plan to promote the account to the Twitter.com service extends beyond the main station. In fact, since April this year, we have been discussing this issue. We are testing how to promote the account to work with third-party applications and other matters today HootSuite account has been supporting the promotion of services, there will be more external applications to support the service. These partners will also integrate our "promote the trend" (Promoted Tweets) and other products, we will work with partners to share the ad revenue.
For Twitter partners, this is an important step. We want partners and users to give us feedback so that we further improve the quality of service.
More adjustments
In the above-mentioned changes in our advertising services, we are also on Twitter on Friday to promote the product suite has been adjusted. We will promote the product placed Twitter trend trend among the 10 most popular, because users find this feature helpful. Users may have noticed, if you click the Twitter messages containing promotional information will be in the details pane to see promotion account.
Among the past three months, we launched three major advertising products. We work with more than 40 the number of advertisers, of which 80% repeat purchase in the short term our advertising products. The future we will cooperate with more advertisers. In addition, future Promoted Tweets advertising platform will also support text, picture and video content.