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IT managers the world: life in the Internet

5 years ago, Hao Yang Chung decided to go to the market for home network set up classified information website, he took the plan to finance, said investors do not understand. So, Hao Yang Chung decided to do his own pocket. A year later, go to the market network of daily visits reached 50,000. Three years later, daily visits reached 400,000, 5 years later, go to the market on the network traffic reached 200 million.

"You want to do too late, our traffic is already high!" A little bit proud of Montreal, said Hao Yang Chung. See the network go to the market quickly grow up, investors began to flock, but already late. "I go to the market in 2007 saw a number of other lifestyle network and Internet start-ups, then do not understand, but now prices are already high!" A well-known venture capitalist repentant. Network now go to the market is not bad money, this year's turnover of nearly $ 300 million. In May this year, go to the market network and access to Nokia Growth Partners Fund, Blue Chi nearly $ 20 million joint venture investment.

Which investors do not blame the wrong horse, lifestyle website has not been enough to get attention, they have neither the top search engines as the technical content, the portal does not have the kind of social influence, even without a network gaming profits. Similar to the restaurant, second-hand housing transactions, pet, car so some of the parents of the East, West both at home short life trivial and messy information, not on a large scale, it seems difficult to form an effective model to make money.

"Internet on the lifestyle of the area has been overlooked, because it does not make money so fast. Our website, too, is showing sustained growth." Director of public comment network Long Wei said.

But now the situation has undergone significant changes. The total number of Internet users in China has more than 400 million Internet users become increasingly accustomed to living on the Internet looking for information on services and consumption, while a growing number of restaurants, cinema, beauty salon and other service businesses such as life, from reality to a large Internet scale migration, when the two reached a critical value, the chemical reaction occurred.

"As long as you can think of all kinds of life service information, have a 19th floor." A day, soak the 19th floor of the friends said. 19th floor is the most influential of the Yangtze River Delta to serve the community of online life.

In the past, take the pattern of regional news portals most difficult to survive, pure brand advertising is not sufficient to support its operations. Today, 19 buildings, one in Hangzhou, millions of people rely on the existence of life and information website, by providing users with information services side of life, this year's advertising revenue has reached tens of millions, which, brand advertising is no longer mainstream, catering , hair, learn to drive, life, home and other types of advertising to become the dominant, and even brand their custom cabinets co-branded products.

Recalling the 10 years of China's Internet development, Internet applications in China has gone through three stages: The first stage is around 2000, the creation of several major Internet portals, information on the Internet became mainstream; the second phase in 2003 2005 or so, entertainment, games and other Internet companies have been listed, this is the era of Internet entertainment; the third stage since 2007, e-commerce in China, intensified, Taobao, where customers, companies such as hot Jingdong Mall This is the product of the Internet stage.

Today, the life of the Internet will become the next flashpoint. As the user base has more than enough support vertical industry, and users of Internet applications, information from these years - Entertainment - commodity trading and gradually penetrated into the basic necessities of life are closely related field, showing a clear regionalization, vertical features. In the capital markets in the second half of next year, there will be a number of lifestyle of the Internet companies have reached market size or market, such as SouFun, live customers, the public comment network, go to the market net.

In the United States, Groupon and Foursquare is currently red-hot two sites, which are based on the life of the service class Internet start-up companies, the valuation rising again and again. In China, their followers everywhere, there are already thousands of websites and buy hundreds of cell phone location service dating community. Passionate lifestyle of the Internet is being lit.

Internet giant also saw the traditional Internet service needs to live on the trend of the big bang. Sohu launched the first buy the business portal, Tencent, Sina also quickly followed up, Ali Baba is a high-profile restart reputation had already been marginalized network.

The Internet is changing our lives, but also triggered the traditional life of service industry, large changes in class, those who sponsor this change is to create and capture value.

In this transformation, the Internet will change the competitive landscape - a veteran of the Internet giant is difficult writing a winner-take world of myth, although they have also sink, trying to live like an extension of Internet services to our side, but " high-altitude coverage "is no longer a huge flow of winning the decisive factor in those regional, vertically-oriented Internet start-ups to be more flexible, fine service, and closer to the local market acumen will be a new round of competition win their own territory, in fact, there have been numerous new Internet start-up company the first to occupy a number of regional markets. And more entrepreneurial companies will find more niche the service life, the lifestyle in this wave of the outbreak of the Internet emerged.

Life of the Internet era has just begun.

Send date: 2010-10-05 23:08

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