Campus has always been three major operators shopping intense competition battlefield. Every September, the three operators that do not smoke on campus, "battlefield" is making determined efforts: more than package price, excellent marketing strategy than the more than generous gift, than the publicity campaign, more than stall the momentum of ... ...
In 2010, operators of shopping up to the "kidnapping" stage, China Telecom, the biggest winner. Recently, hundreds of readers have reported to the computer "on yellow gun" part of complaints that do not buy mobile telecommunications specified, not only could not report to school, but also can not enter the dormitory, to eat cafeteria food, and even wash the bath .. . .
From south to north, from east to west, from universities to the general vocational school, many college students nationwide suffered the fate of mandatory spending. Force behind the existence of this kind of consumer interests?
Engage in joint school monopoly telecommunications
"The school requires us to replace the telecommunications specific calling card, or else after the class name, to the cafeteria to eat, bath, library borrowing, including the school gates, houses are out of them." August 28, Pingxiang, Jiangxi College students Chan Wai (alias) on the yellow gun angry complaints.
August 26, two days ago, Chen Huihuai the excitement came from Hebei home school. Arrived the receptionist told the school was new, all new students must first purchase a $ 250 Telecom mobile phones, after access to schools, dormitories, canteens, shopping must use, this is the cooperation of the school and the telecommunications project "Card . " Chen Hui feeling very strange, why should they have a cell phone to buy? Reception of the answer is "do not buy school uniforms are not to fat, which is the school rules!"
"Yangzhou Vocational College students do not buy into the quarters do not give Telecom mobile phone, what is truth?" Long guns also complained to the yellow, fees and other expenses are paid, but the school does not give into the quarters, unless the purchase of a selected handset telecom and is committed to a monthly consumption of 40 million.
Jiangxi Vocational College of Foreign freshmen Wang said his father sent him a smart phone worth 3,000 yuan, but on August 28 to the school reports, but is forced to buy a mobile phone China Telecom Tianyi, or no justice meal card.
Not to buy specific mobile telecommunications, for telecommunications, "Card", can not report to school, can not enter the hostel, can not eat, this is one of many this year, students entering the university's "first class." Since mid-August, Huang received a lot of gun-related complaints from schools involved in Tianjin Foreign Studies University, Foreign Trade School of Management, Tianjin University of Technology, Jianghan University, Jiangxi Pingxiang College, Nanchang University Gongqing College, Yangzhou Polytechnic University, Jiangxi Tourism Business School, Chongqing University City Science and Technology College, Shandong Union University, Zhejiang Industry & Trade Vocational and Technical College, Sichuan Police College, Shandong Xinglin College, Huazhong University of Science and Technology, Suzhou Medical School, Heilongjiang College of Commerce and dozens of colleges and universities.
Huang was informed of the gun more than information. For example. A business professional to learn Yuanxueshengchu Heilongjiang notice issued in the name reads: "To facilitate the students for the 08/09 session, now class as a unit for statistical reporting, and charge a fee of $ 300 students. Because of the business involved College information technology and management, 09 th students should apply for all ... "
In fact, not just freshmen, more sophomore and junior students are faced with such confusion.
Huazhong University junior Zhang Cheng reflect: would like to use the campus network (only telecom broadband), you must open the telecommunications Tianyi phone number, that is 30 yuan per month in addition to the basic cost of broadband, should also pay at least 19 yuan cell-phone.
Yellow gun survey found that from September last year, Telecom launched the pilot in a number of colleges and universities campus card mobile phone business, will be the cafeteria, out of quarters, borrow books, attendance, and many other features bundled with the card. "Using the campus-wing aircraft can be achieved through internal access control, attendance, computer, books, consumer and other functions ... is necessary for your business in the school ..." Heilongjiang Commercial College and other colleges and universities leaflets, clearly indicates that "a cartoon "effect.
So, if you do not do this phone card, eat rice, received the teacher's notice? "That is certainly not eat in the cafeteria, and certainly not receive the teacher's notice." Said a telecommunications sales staff.
Facilitate students or mandatory spending
"There are two aspects of the card information first, phone number information, which information contained in any phone number the same; two students in school access, attendance, consumption and other information." Shandong Telecom a customer service officer told reporters.
China Telecom, according to major universities and related promotional materials, phone card can be replaced with a wallet, keys and ID cards full-service platform. Use RF_UIM technology "Campus Card" to all the features to cell phones, so the teachers and students need to carry a cell phone handset replacement campus life can be achieved multi-card certificates to achieve, including the campus card management, query and other functions of the campus information multi-platform interactive, and mobile front-end student credit card spending, access control, attendance, library and other form of data can be obtain through the phone menu, complete the information flow related to campus life in the closed-loop processing.
In recent days, yellow gun involved in trying to interview a number of colleges and universities. Foreign Trade School of Management, Tianjin University of Technology, Chongqing University, Wuhan University, Huazhong University of Science and other universities Registry, Student Office and the Office of the responsible person, by the "uninformed" "not our responsibility" as an excuse for an interview.
Nanchang University, Yangzhou Vocational University, Suzhou Medical School, Shandong Institute of Translation of Foreign Affairs Office staff and other students while on the phone on the yellow gun, said: "We have to do school students' card ', which is to facilitate students' learning experience, because When a meal card, library cards, attendance cards, supermarkets can also be in school, bathhouse consumption, while still a student out of the dormitory and class certificates, notification of schools and teachers will be sent to the phone. "
It is worth mentioning that all colleges and universities on the yellow gun claim: "Mobile is a voluntary purchase is not mandatory."
However, from the yellow gun and a lot of complaints investigated situation, and say most of the different schools. Huang noted that multiple copies of materials the gun show, the major school students report, the first or the second step is often not pay his tuition and other conventional processes, but to buy China Telecom's mobile phone, otherwise the process can not continue to the next report, can not sub- classes, we are unable to accommodation procedures. "Buy a new mobile phone will choose to report the action. New report card was to do a placement, if it does not do card, back to the process to enter them." Chen Hui said in Jiangxi Pingxiang College, "2010 new students program alone ", the purchase of telecom phone card on the row in the first.
In fact, many students, this is college Unitel deprived as a consumer's right to choose. "I have my own cell phone, why now want to change? Moreover, regardless of phone model and operator did not have a choice." This is the view of most students. According to Huang gun is understood that the vast majority of students in pre-school has its own mobile phone.
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According to the yellow gun to understand, to telecom phone card day language, common models of mobile phone-based ZTE, 19 yuan, 39 yuan, 88 yuan, 200 yuan and other packages, all colleges and universities from the investigation point of view, the monthly minimum requirements students spending $ 19 up to even require a college in Chongqing, at least monthly consumption of 40 million.
In addition, in accordance with the relevant provisions card, cell phone in school during the student must continue in the network, can not be compatible with other phone cards, has to wait until after graduation in order for mobile phone and number, in the middle can not be shut down, or consumer, access control and other functions on all can not be used.
The school "opt" to say, many students have a different view: "out of the school buildings, buy lunch restaurant, a library card borrowing have cell phones, no cell phone can not go to a restaurant and fetching water, and what is this voluntary ah! not that the enforcement and mandatory spending it? "
Each student become a money-making tool
"The carriers have focused on the university monopoly marketing space on campus, including event sponsorship, exclusive access, school-enterprise cooperation." Beijing Telecom executives, who declined to be named, said that as long as the win market, all means can be used. Telecom, China Unicom, the three major mobile operators are the case.
Staff of operators have mixed feelings: "the new school day, will be staged farce when the telecommunications industry." September 2009, students in the process of grabbing, Mobile and China Unicom staff fight, kicking, so that students around dumbfounded.
Operators to a level employees complained to reporters: unable to present their own business is not only a stand on campus, even in the campus work-study students salespeople are intimidated by competitors, the school will be forcibly evicted.
Gradually from major colleges and universities saw an opportunity and decided to become a key operator. Yellow gun investigation that, in 2009, the nation's major colleges and universities have three major carriers to open tender, after a fierce bidding, Telecom and Mobile, China Unicom won the competition, and many colleges and universities signed an agreement .
"China Unicom, China Mobile, China Telecom are involved in our bidding, but in the end China Telecom win, so we Tianyi mobile phone card used as the main carrier of telecommunications." Chongqing University of Science and Technology to an insider.
Yellow gun to see the end of August in the school, each teacher each dormitory have been fitted with a campus card reader, the school cafeteria for the use of white cell phone card credit card machine is installed in place. "By the time students can buy lunch snack calories cell phone card buy lunch." A restaurant he says.
"General 5,000 schools, our local branch will invest several hundred thousand dollars." Yellow gun to accept an interview with the middle-level sources of telecommunications, of course, in the process, to take the slogan "Building a digital campus."
This requires Telecom to pay a lot of money "price", "We certainly give the schools, sharing, sharing ratio depends on the specific circumstances and the school, the school may be divided into different proportion of different, but certainly better than China Mobile, China Unicom high." The Telecom said that this is the key to winning bid for Telecom.
Major universities and telecommunications into proportions? The current situation is a mystery. Tianjin, a university source said telecom spending will be 30% of students into the school. There are more than 8,000 students in Suzhou Medical School official disclosed that the schools charge tuition fees in the form of charge 30 yuan for the cost of the telecommunications card, a card to help sell telecommunications, schools will have eight yuan commission.
In some universities, teachers' duty-bound "to became a salesman. Jianghan University College of Arts and a sophomore said, the recent class the teacher gave them a job task and 55 students, each student must complete more than 50 of the Tianyi phone market research reports, and promised to complete the $ 50 mobile phone credits and vouchers . "The survey is to be able to fulfill the hanging branches, and some students have done this work before the working time, each report is to give at least $ 20 reward."
Telecom to pay to get paid off, various colleges and universities to assist the promotion of telecommunications in sparing no effort. Heilongjiang Vocational College of Agricultural Economics, wrote to inform the students: "College requires all colleges and departments and the faculty and students (including retired workers) to actively cooperate with China Telecom Mudanjiang branch work, and strive to complete the college end of this month mobile phone replacement, completion of this work, the Institute will be credited to the various departments in the year-end performance appraisal ... "
Some schools even set up a special card promotion office. Translation of Foreign Affairs in Shandong Institute of notice, the notice inscribed on the signature as: "Translation of Foreign Affairs, Shandong University campus phone card promotion office," we can see, the school has set up specialized agencies to promote the card in the name of the school system.
Not only that, according to Huang gun is understood that some schools claim that students "free" lead machine, but in fact is often another tricky. "To receive phone card each pay a fee of $ 100, but then the phone displays the balance was only $ 50, another 50 yuan is what cell phone charges or other costs that we do not know." Shandong Xinglin College enrollment for students receiving a receipts show that in addition to $ 600 textbooks, there are 1,100 yuan agency fees, a receipt is marked on the bedding, school uniforms and the like for daily expenses, according to market prices after they found that the daily worth 1,100 yuan doubt spend more money into mobile phone models.
Card functions into a puppet?
"This is ridiculous. I call home when water accidentally scrapped, and now can not eat the brush. To find the telecom business office, the answer is either to spend 100 yuan in rent a mobile phone, or spend 300 yuan to buy a mobile phone used. "Jiangxi College of Foreign Studies, a junior King City (a pseudonym) said that if the phone card out, you need to spend 120 yuan replacement.
More importantly, immature technology. Yellow gun to accept most of the students interviewed worried that if the card system failure in case of a technical activity, it is in big trouble. Meant to eat rice, borrow books, can not enter the school, or not get stuck outside in the bath ... ...
"Sometimes the phone does not work properly credit card, and sometimes two adjacent mixed brush card credit card machine at the same phenomenon." Began in September last year to promote the telecommunications card of a university in Wuhan, said the school cafeteria staff.
In addition, if the phone accidentally arrears down, then the corresponding function of its credit card will be terminated. In other words, even if the students with meal card, the water card, library card, student card, ID card, and shut down cell phone, credit card guards or may not shut out the reasons for the students, also eat rice, into the not quarters and library.
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In fact, schools and telecommunications, it faces the problem is not the case. An anonymous sophomore said that many students already have cell phones, buy a cell phone too wasteful, and some students now have two phones, on their own economic strength is difficult to support the three mobile phone monthly . And they had to enter the campus for over meal card, library card and other cards, these cards now so that they abandoned, many students who questioned the cost of compensation for the time.
Huang said the gun incident
Profit operators and university collaboration
"No matter how calculated, move more cost-effective." "Operators are not considered, the most cost-effective telecommunications." "Cost is not worth the fertile final say!" This is a recent high rate of forwarding the SNS website advertising images.
There are now profit-making operators and university acts, we can say is: not the most evil, only more evil?
To unfair competition from price wars, from violations to the offense, all these years, the campus market size in the escalating war. Telecom operators have done their best for school leaders, in charge of crucial departments of student work, generously sponsored by various school activities, freshmen, to obtain promotion convenience. What is more, spent a huge amount of funding as "Feng Xiao fee" to obtain the university's exclusive "monopoly."
For schools, according to state regulations, college students to receive service in the charges, students must adhere to the principle of voluntary and non-profit, non-mandatory service college. But the fact is that both the university and bank cards had the cooperation of universities and is now co-operators, all of which show has become a college student reap the biggest benefits is the best tool.
What is really no way to restore calm on campus? The campus is really no longer pure? Students really can not have more right to choose? These simple and simple desire to gnaw on so hard to achieve it? !