At present, the Chinese e-commerce market is entering phase of rapid development front, and gradually penetrate into the economy, every corner of life. Online shopping market transactions growth, online shoppers continue to grow, e-commerce has gradually become the new darling of the capital market investment. In addition, the move into mobile e-commerce, expand the "network financing", the Chinese e-commerce continues to dig new mines, trying to move more diverse, scientific and rational direction.
Chinese e-commerce industry overall, "rosy"
Reporters from the China Electronic Commerce Research Center today released the "2010 (above) Chinese e-commerce market data monitoring report" in the know, the Chinese e-commerce market is picking up steam, a number of data the largest in history.
The report shows that close to the end of June 2010, the Chinese e-commerce market (only statistical B2B, B2C, C2C market) trading volume reached 2.25 trillion yuan; which, B2B transaction volume reached 2.05 trillion yuan, B2C and C2C online shopping transactions reached 200 billion yuan.
With the macro-economic rebound and the improvement of e-commerce penetration in the next few years, the size of China's B2B e-commerce transactions will show a trend of rapid growth. China Electronic Commerce Research year 2010 B2B transaction volume is expected to reach 385 million, while the B2C transaction volume is expected to exceed 430 billion.
According to another report, as of June this year, China's online payment market turnover reached 450 billion yuan, an increase of 71.1%, maintained a high momentum of development. Total above-scale e-commerce sites also exceeded 20,000.
According to the China Center for Internet and e-commerce analyst Feng Lin financial analysis, due to the 2009 financial crisis, reduce costs, improve efficiency become the most important task for SMEs, and e-commerce is the best way to achieve this. Therefore, a large number of traditional enterprises have started to establish e-commerce site through the Internet to open up the market, which constitutes a number of e-commerce site in 2010 the growth spurt.
Sudden emergence of mobile e-commerce
As mobile communication technology breakthroughs, and the policy environment of continuous optimization, construction and development of mobile e-commerce has become trends.
According to the China Electronic Commerce Research Center August 5, the latest release of "2010 (above) Chinese e-commerce market data monitoring report" shows that as of the first half of this year, China Mobile e-commerce barter reached 1.3 billion subscribers have been reached 55.315 million, to maintain a rapid growth momentum.
Currently, the mobile e-commerce is widely applied to all areas of society, individual users can use the phone through information, e-mail, mobile web, etc. to obtain various information, such information for users to exchange e-commerce activities.
As a major highlight of mobile e-commerce, "the whole network e-commerce" model, represents the future of e-commerce and mobile e-commerce in the "integration" and "integration" trends.
China Electronic Commerce Research Center study found that "the whole network e-business" model created a precedent for the industry, the first company in the country free of charge to open the e-commerce platform based on mobile Internet services to small and medium traditional synchronous Internet-based and open platform for mobile Internet "Enterprise mobile applications store" - palm business enterprise portal.
"Traditional e-business model has been difficult to adapt to rapid changes in market demand, integration of 'whole network' concept of e-business models, or as a Small Business in mobile e-commerce solutions." China Electronic Commerce Research analyst Zhangzhou Ping said.
Of course, as the emerging mobile e-commerce e-commerce industry is still common in the early development of the market, take some time to run and explore.
Network Solutions SME financing difficulties
Over the past year, "network financing" concept, starting from abroad into China, for a time as the banking industry and e-commerce circles, quite fashionable term. Financing SME network is becoming an emerging financial power spread rapidly.
Network financing is through the network of enterprises and banks lending each other intermediary services. This rapidly growing service in the United States, and whether large-scale applications in China, has been the industry's attention.
According to the China Market Monitoring Center for e-commerce statistics: first half of 2010, China's financial services network for SMEs loans total size over 7.5 billion yuan, is expected for the first time full-year 2010 is expected to break the "billion mark," 130 one hundred million yuan a new high.
This is more than just the beginning. Some experts predict that in the next 3-5 years, "network financing" will be the information flow, logistics, after another major e-commerce services, and towards a more extensive and in-depth developments in the field, there will be more and more third-party e-commerce businesses involved in the field, doing different modes of exploration.