Clear principles
This is very evident, although users are basically independent participation in marketing activities, but to obtain the necessary data if the user information of the longer, then the user is more likely to lose patience even to give up participating in activities. Marketers to provide customers with the information must be clear. Live Earth (a marketing campaign on climate crisis) is a good example, clearly requires participants to "Answer the Call", to help solve the climate crisis. However, in the promotion of all relevant contact information only for SMS, because SMS is widely used. It is estimated that about 20 million people by phone, Internet, TV, ITV, Radio and concert attended the event.
Compatible mobile phone is king
Any of a innovative, carefully planned marketing activities and most of the target user if the phone is not compatible, then there would be no ROI. So start at the beginning of mobile marketing campaigns, you have to your target audience to find out what phone they use, so as to develop specific technical content. New Line Cinema's Golden Compass provides a case in point. Mobile users can choose to receive a SMS message, and then follow the prompts to download Golden Copass's "Daemon" pictures to your mobile phone.
According to the picture to download information, 5thFihger platform can analyze the type of each user's phone, but after the phone to send to each compatible image.
Participation is the key
For example, in Virgin Mobile's V-Fest activities are given in "Text the Fest" and "Foto the Fest" in ways both activities, marketing activities, participation must be simple, complex step will only lower participation, if survey question was too vague or too difficult, or the steps involved in activities is too long, users may lose interest. The V-Fest multiple response approach is a good way.
Clear themes or values
If your values are interesting, but customers can not understand, or subject information is overwhelmed by the additional redundant information, then the feedback will be very few. Very important point is: Do not use a different slogan to guide the target audience, no matter how interested they are. Sunglass hut (sunglasses professional sellers) activity of mobile marketing has a very clear values or themes: user Sunglass hut site upload an image, you'll get a coupon, the coupon can be in the company under the Any use of a sales shop.
Total reward is more important than winning
In the promotion, set up more small reward will achieve better results, better than only one award. For example, each participant can get a free ringtone of marketing activities than those with only one person can win a car of the activity to be more successful. The customer's thinking is: 100% were small compared with 1% of the award-winning prize more attractive. As another example, Absolut vodka billboard in Times Square held an event, send the code as long as the participants can get a free Lenny Kravitz ringtones.
Compared with other media, mobile marketing personnel need in the creative and technical enforceability of the balance to ensure ROI.